Job Data

Job Title:
Department:
Supervisor:
Pay Class / FLSA Status:

Sales Promotion Person
Sales Department
Sales Manager
Hourly / Non-Exempt

• Plans and executes advertising and product promotion activities, consistent with the goals and objectives of the organization.

• Advertising & Promotion
• Customer Service

1. Advertising & Promotion
   • Direct and coordinate production of advertising and promotional spot announcements, press releases, and direct mailings to customers, working with local radio & television stations, newspaper, and magazine publishers & distributors.
   • Plan and coordinate sales promotion activities with department managers.
   • Confer with all department managers to discuss possible new sales promotion campaigns.
   • Confer with officials of newspapers, radio and television stations, billboard advertisers, and ad agencies to negotiate advertising contracts.
   • Create, review and/or oversee television and radio spots, newspaper / magazine advertising, and other promotional publications.
   • Write press releases, newspaper and magazine ad’s. Create other advertising and promotional material (fliers, direct mail inserts) and negotiate with local printers to produce them.
   • Manage periodic direct mail campaigns for the dealership.
   • Handle all aspects of public relations for the dealership by organizing community events and HOG chapter activities.
   • Handle all aspects of activity planning, management, attending meetings, and public relations with the local HOG chapter.
   • Organizes dealership events such as fashion shows, open houses, motorcycle rides, and charity events.
   • Coordinates local advertising and promo’s with the national campaigns of suppliers.
   • Authorize information for publication such as interviews with reporters or articles describing activities of the dealership.
   • Establish and maintain a positive relationship with community leaders and/or officials.
   • Create and maintain a positive image for the dealership in the community.
   • Monitors and analyzes sales promotion results to determine cost effectiveness of each promotion campaign.
2. Customer Service
   • Greet customers immediately, in a courteous and friendly manner.
   • Handle telephone transactions quickly, and courteously.
   • Contact customers using mailing lists, tickler files & personal follow-up to encourage additional sales and ensure customer satisfaction.
   • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
   • Attend training sessions to keep current with sale promotion techniques.
3. Other Duties
   • As Assigned

• None

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Assist dealership with meeting or exceeding sales quotas on a regular basis.

• Must have an approachable, likable personality.
• Excellent communication Skills and demonstrated “promotion skills”.
• Knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

• The noise level in the work environment is occasionally loud.
• Occasionally requires the ability to balance and push an 600+ lb. motorcycle.

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.
• Routinely is involved with outdoor activities and exposed to changing weather conditions.