Job Data

Job Title:
Department:
Supervisor:
Pay Class / FLSA Status:

General Manager
Dealership
Dealer Principal
Salaried / Exempt

• Manages employees and operations of the entire dealership.

• Management
• Customer Service

1. Management
   • Responsible for the long term financial viability of the dealership.
   • Balance the demands employees, suppliers, customers, owners, and community.
   • Provide personal direction and coordination over all phases of the dealership operation.
   • Establish operating policies & procedures for entire dealership.
   • Approve all major departmental expenditures.
   • Develop monthly and annual objectives for the dealership in collaboration with departmental Managers.
   • Ensure departments maintain budgeted revenue and expense objectives.
   • Analyze and determine the nature and size of the market for motorcycles, other merchandise, and service.
   • Develop long-range plans, objectives, and budgets designed to achieve an increasing share of market sales and profits.
   • Secure adequate capital investment and facilities to maintain a competitive organization.
   • Maintain records, controls and request reports from subordinates, as needed. to evaluate dealership performance.
   • Make changes to the operating plan and related budgets, when necessary.
   • Attend training sessions to keep current with all issues of dealership
2. Customer Service
   • Greet customers in a courteous and friendly manner.
   • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
   • Assist managers and supervisors, when needed.

• Set or approve compensation levels for all employees of the dealership.
• Train managers and supervisors to lead their people.
• Set policies and procedures for dealership.
• Evaluate coach and council direct reports.
• Manage recruiting, interviewing, hiring, and firing employees.
• Conduct performance reviews for all direct reports.
• Review all performance reviews to ensure consistency across departments.
• Provide training for all managers and supervisors (seminars; workshops; sales schools, etc.)
• Delegate responsibility to managers and supervisors as needed.
• Manage conflicts between individuals and departments of the dealership.

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all service personnel by maintaining positive relationships with customers, employees and owner(s).
• Be honest and fair in all business dealings.
• Set the tone for working relationships in your dealership.

• Seven years progressive executive management experience.
• Demonstrated ability to hire, manage, and retain quality people.
• Demonstrated ability to manage all financial and management aspects of a 1-10 million dollar business.
• Knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

• The noise level in the work environment is occasionally loud.

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.